Global Smartphone Market Share 2024 By Country. Global smartphone market share from 4th quarter 2009 to 2nd quarter 2024, by vendor Samsung currently holds the largest share of the smartphone market in 38 countries worldwide, surpassing apple, which leads in 16 countries.
Explore our latest market share report to see global smartphone shipments grow by 8% yoy in q2 2024. As of july 2024, apple has the biggest smartphone market share worldwide, with 27.75%.